Cookie policy
Last updated: 8 May 2026
This page lists every cookie and similar storage technology we use across our two products: www.getalpa.com (this marketing site) and platform.getalpa.com (the platform). Alpacap Ltd. is the data controller for both.
Background
Cookies are small files placed on your device when you visit a website. We also use related browser-storage technologies such as localStorage and sessionStorage. The split below distinguishes cookies that are strictly necessary for the service you requested (no consent required under PECR; necessary for performance of a contract under GDPR) from cookies you can opt in or out of (legal basis: consent).
International transfers
We process your personal data within the United Kingdom and the European Economic Area (EEA). Our analytics and error-monitoring provider PostHog is configured to use EU-resident infrastructure. We do not transfer your personal data outside the UK or EEA.
Categories
Strictly necessary
These keep you signed in, remember your language and region, and store your consent choice. They cannot be turned off.
Preferences
These remember small things to make returning quicker, such as pre-filling your sign-in email. You can turn them off any time using Cookie settings in the footer.
Product analytics
We measure visits anonymously, without cookies, to see which features get used. Turning this on enables cookie-based analytics and session recordings linked to your session, so we can see where users get stuck. You can turn it off any time using Cookie settings in the footer.
Performance and error monitoring
These help us catch errors and slow pages before they affect more users. You can turn them off any time using Cookie settings in the footer.
Marketing
These help us understand how you found us and measure the impact of our advertising. You can turn them off any time using Cookie settings in the footer.
Inventory
| Name | Provider | Set on | Category | Purpose | Duration |
|---|---|---|---|---|---|
| alp_consent | Alpa | .getalpa.com | Necessary | Records your cookie choice so we do not ask again. | 12 months |
| access_token | Alpa | platform.getalpa.com | Necessary | Keeps you signed in. | 10 minutes |
| refresh_token | Alpa | platform.getalpa.com | Necessary | Renews your sign-in session. | 5 days |
| preferred_locale | Alpa | platform.getalpa.com, www.getalpa.com | Necessary | Remembers your language choice. | 12 months |
| active_tenant | Alpa | platform.getalpa.com | Necessary | Remembers which group you last viewed so you return to it across pages and sessions. | 12 months |
| cf_chl_* | Cloudflare Turnstile | getalpa.com | Necessary | Used by Cloudflare Turnstile to verify the visitor is not a bot when submitting the contact form. | Session |
| last_known_email | Alpa | platform.getalpa.com | Preferences | Pre-fills your email on the password reset form. | 30 days |
| cw_* | Chatwoot | platform.getalpa.com | Preferences | Lets you chat with our support team in real time. Set only after you start a chat. | 12 months |
| ph_* | PostHog | .getalpa.com | Product analytics | Identifies your session for product analytics and session recording after you opt in. Stored in browser cookies and localStorage. If you do not opt in, visits are measured anonymously without cookies. | 12 months |
| __ph_* | PostHog | .getalpa.com | Product analytics | Records your opt-in/out preference for product analytics so it persists if other analytics data is cleared. | 12 months |
| _fbp | Meta | getalpa.com | Marketing | Identifies the browser for Meta advertising attribution and measuring ad campaign effectiveness. | 90 days |
| _fbc | Meta | getalpa.com | Marketing | Stores the most recent ad click for last-click attribution to Meta ad campaigns. | 90 days |
| fr | Meta | facebook.com | Marketing | Used by Meta to deliver advertising and measure campaign performance across sites. | 90 days |
| datr | Meta | facebook.com | Marketing | Identifies the browser for Meta security and anti-spam purposes. Set when Meta scripts load resources from facebook.com. | 24 months |
| _gcl_au | getalpa.com | Marketing | Links ad clicks to conversions on the site for Google Ads campaign measurement. | 90 days | |
| _gcl_aw | getalpa.com | Marketing | Stores Google Ads click attribution so ad clicks can be matched to conversions on the site. | 90 days | |
| _gcl_dc | getalpa.com | Marketing | Links Google Ads activity to Campaign Manager for cross-product conversion measurement. | 90 days | |
| _ga | getalpa.com | Marketing | Anonymous visitor identifier used by Google Analytics to distinguish users across visits. | 24 months | |
| _ga_* | getalpa.com | Marketing | Persists session state for the corresponding Google Analytics 4 property. | 24 months | |
| _gid | getalpa.com | Marketing | Distinguishes users for the day. Used by Google Analytics for short-term session analysis. | 1 day | |
| NID | google.com | Marketing | Stores your Google ad preferences and is used to show personalised ads. Set on google.com. | 6 months | |
| IDE | doubleclick.net | Marketing | Used by Google to build a profile of your interests and show you relevant ads on other sites. Set on doubleclick.net. | 13 months |
Manage your preferences
Your choice applies to both www.getalpa.com and platform.getalpa.com, since they share the same registered domain. Use the Cookie settings link in the footer of either site to change or withdraw it at any time.
Contact and rights
For data-protection questions, or to exercise your rights (access, rectification, deletion, objection, restriction, portability, withdrawal of consent), email privacy@getalpa.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK, or the data-protection authority in your country.